Mobile integration has become the way of travel over the past five years. New technologies and future innovations are continually developed for the mobile devices we carry, making travel experiences more informative, scheduled, personalized, convenient, and most importantly, secure.
The travel industry has caught on slowly to tech in the past but has adjusted pace and propelled itself into the fast lane of the tech rush. Travelers once had to search multiple devices and sources for information. These days, apps “bundle” multiple services that can all be accessed through your mobile or wearable device for a one-stop-shop experience.
The past technologies of mobile booking and check-in have made great strides for the travel industry. Emerging from programs like these, consumers are now offered travel tech that continues to evolve at the forefront of mobile technology. With vast improvements in the ever-active artificial intelligence platforms, technology can help predict, plan, and manage a traveler through their entire trip. Travelers are stepping into an era where unbelievable conveniences from science fiction are now science fact. You can now receive notifications informing you of the ideal time to leave home to make it to the airport. Upon arrival, proximity sensors can detect your presence and direct you where you need to go. Presenting boarding passes, passports, and other identification can be done in a flash, eliminating the need to wait in line for printed copies and a mess of documents.
Some major innovations that are already available include:
Location-based services are computer services that use location data to control features. These services are great marketing tools when getting information to the public, but also provide many beneficial services to travelers as well. Location-based services notify users about points of interest within their proximity. They can be linked to other users in their area with alerts and even be granted access to hotel rooms and buildings upon approach. Other uses for this technology include check-in by proximity, navigation (outdoors and indoors), infotainment, analytics, and recreation.
Augmented reality is a live direct or indirect view of real-world environments whose elements are augmented (or supplemented) by sound, video, graphics or GPS data. Applications have already begun to incorporate augmented reality using it for services like navigation, information, reviews, data, art, entertainment, and much more. For travelers, augmented reality can act as a guide through cities and neighborhoods with immediate access to location information. In addition to mobile, this technology is nearing more forms of uses with wearable devices like Google Glass and the Microsoft HoloLens, merging the realities of physical and digital life.
Enhancing user experience and bringing game-like scenarios to real life is seen as the future of the mobile world. Challenging users to achieve goals and rewarding them with real world incentives will make its way into the hands of travelers. Participating in mobile app objectives while travelling can enhance experiences and direct travelers to new and exciting locations. The opportunities to educate while fully engaging travelers will mold the industry and add some fun to any environment.
Travel technology is all about the user experience and when industries collaborate for ease of function, technologies continue to evolve and grow, making for an exciting reality from a once unbelievable future.